ISM-3004 - Presentation - Florida Mom Magazine to VCs

Candler

Please find for review a link to my YouTube video,

Florida Mom Magazines presentation to Venture Capitalists.



I created and ran a magazine and website for over a year in 2008, the Florida Mom Magazine, www.florida-mom.com.  It was a labor of love, but was a tough venture heading into the economic headwinds at the time.  I think in retrospect, if I had looked for Venture Capital funding, that I might have had more success with the project.

Candler - Florida Mom Magazine

I basically assembled a VC downloadable 5 min video presentation that could be hosted on the www.florida-mom.com website.  After coming up with a storyboard, I posed the question, would the Florida Mom Magazine make for a good investment?  I introduced who we aimed the magazine at, what the magazine was about, who our target advertiser base was and opportunities, our Media Kit, and finally bringing everything together with our business plan.  The final slide basically said for answers to questions, check out our website or contact me, Robert Candler.

Candler - Florida Mom Magazine

Going through the presentation rubric, I tried to anticipate the vc's questions, as well as make it attention grabbing, informative, but too intensive.  The VC viewer should have a great overview of the idea of the magazine, as well as places to look for more in-depth information.

As far attention grabbing goes, I posed the questions about what a Florida-Mom was, and then tried to answer it with a 30 second video that I had assembled for our website.  It basically shows an active, outgoing, energetic, passionate lady that continues to live life to the fullest, even with having kids.  It has high energy music, pictures, and bullet points to highlight what a Florida Mom is. 

Candler - Florida Mom Magazine

I don't feel that there was any inconsistencies nor errors, due to the fact that all of the information had already been published and pulled straight from the website. 



Working on this project has reinvigorated my passion for magazine publishing.  I thoroughly enjoyed my time coordinating and working all aspects of this publication, as well as working with a talented staff. 

Excel Project!

Welcome to my Blog Post!

Today we are going to discuss my Excel project that I have been working on in my ISM3004 class at UF.


Enjoy!

Avg of PctIncrease - Pivot Table - Candler

Microsoft's Excel program, a part of the entire Microsoft Office suite, is spreadsheet software that includes calculating and graphic tools, along with Pivot Tables.  While working on this project, I was able to expand on the basics that I learned from my Intro to Computing class over the summer.  Using Excel, I was able to take large amounts of raw data, manipulate it and produce quick scan almost dash-board like results using Pivot Tables.

For my project, I was presented with a large volume of workout data on hundreds of exercise enthusiasts.  Using Excel, I was able to take this copious amounts of raw data and begin to transform it into an answer for the study.  I used various formulas such as MAX and IF to find the results I as looking for.  Once I had the percentages computed through the formulas, I cleaned up the spreadsheet to make it look presentable and professional.  I then set it up to print on legal paper, one sheet wide with two rows frozen at the top, and headers and footers added.  Lastly, I took the raw data and created two Pivot tables to give the quick snap shot of the total date collected.

Full Screen Shot of Pivot Table - Candler

As you can see, Excel is extremely powerful software, that if used right, will allow a used to manipulate large amounts of data very quickly.  It will allow you to print out report, and boil the information down to quick, snap-shot, mini dashboard, known as Pivot tables.  The speed and accuracy of Excel make it an invaluable resource to any business.